Visual Redesign
Modernized the visual identity to better align with the brand
Redesigning a Website for Clarity and Usability
Note: I developed multiple design iterations to improve structure, usability, and visual clarity. While implementation is still in progress, the work outlines a strong direction for a more refined user experience.
Key Features
Core features of the platform
- Responsive design for mobile and desktop
- Gallery of training services and available horses
- Hierarchy of content for easy navigation
- Navigation Improvements
Problem
The challenge we needed to solve
The existing site was cluttered, difficult to navigate, and visually inconsistent with the brand. Poor content organization and unclear navigation made it hard for users to find key information. The goal was to simplify the structure, improve navigation, and create a more cohesive, user-friendly experience.
Process
How this project came together
1. Discovery
The approach centered on improving usability through better structure and clarity. I analyzed the existing site to identify navigation issues, inconsistent design elements, and gaps in content hierarchy. From there, I restructured the layout and refined the visual direction to create a more cohesive, user-friendly experience aligned with the brand.
2. Design
The design phase centered on restructuring the user interface to improve clarity and usability. I established a clear content hierarchy, refined the layout for better flow, and updated the visual style to align more closely with the brand. The result was a more cohesive, intuitive experience that makes information easier to find and navigate.
3. Development
The development phase focused on translating the redesigned interface into a consistent and responsive front-end. Updated layouts and navigation structures were implemented to reflect the improved user experience, ensuring the site remains easy to use and visually cohesive across all devices.
4. Launch
There was no formal launch process, as the project was primarily focused on design improvements.
Phases
How the project progressed
Phase 1
Reviewed the entire site and discussed rebranding, navigation, fonts, and colours. The client already had great content and photos.
Phase 2
Started implementing new colours, fonts, and navigation improvements. Reorganized and restructured much of the existing content across the pages.
Phase 3
Focused on layout and content organization. Removed some images and paragraphs, and established a strong structure before finalizing page details.
Phase 4
Finalized the design and colour palette, added icons (horseshoes in the mockups, to be replaced in production), explored new layouts, refined content, and restructured components for a polished result.
Key Pages
A closer look at the platform
results
What this project delivered
Navigation
Simplified a cluttered navigation into a clear, intuitive structure
Content Hierarchy
Organized content to improve readability and user flow
SEO Improvements
Improved structure and layout to support better search visibility and indexing
In their words
What the client had to say about the project
Working with Victoria Benoit was absolutely transformative for the function and overall experience of my website. Victoria applied an incredible eye for detail, focusing on making the layout more attractive and the overall presentation genuinely eye-catching. Beyond the aesthetics, the improvements to user flow were paramount. She optimized the navigation, making the site dramatically more user-friendly. My website now looks highly professional and provides a seamless experience for visitors. If you are looking for a design expert to refine your project and elevate it from good to outstanding, I highly recommend Victoria! - Ariel Boesener
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Currently booking June 2026–July 2026