Process Breakdown

Explore the VRB Website Process

See how each page of the VRB project was designed and built. Jump to any section below to view details, progress, and visuals for each part of the site.

Role: UX/UI + DevelopmentTools: Figma, Next.js

About

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Overview of the project, its goals, and the team behind it. Sets the stage for the case study and introduces the vision.

About
Key Decisions
  • Defined project vision and objectives
  • Established user personas
  • Outlined project scope
Challenges
  • Aligning team on vision
  • Balancing business and user needs
Outcomes
  • Clear direction for the project
  • Unified team understanding

Case Study - Ariel Performance Horses

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Deep dive into the Ariel Performance Horses project, highlighting unique requirements and tailored solutions.

Case Study - Ariel Performance Horses
Key Decisions
  • Custom branding for equestrian audience
  • Mobile-first design approach
  • Integrated testimonial and results sections
Challenges
  • Translating equestrian values into UI
  • Ensuring accessibility for all users
Outcomes
  • Distinctive, user-friendly site
  • Positive client feedback

Contact

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Contact page for user inquiries, feedback, and support. Designed for clarity and ease of use.

Contact
Key Decisions
  • Simple, accessible form design
  • Clear call-to-action
  • Integrated FAQ for common questions
Challenges
  • Reducing friction in user communication
  • Spam prevention
Outcomes
  • Increased user engagement
  • Streamlined support process

Home

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Landing page introducing the brand, value proposition, and key offerings. Sets the tone for the user journey.

Home
Key Decisions
  • Hero section with strong messaging
  • Featured projects and testimonials
  • Navigation for easy exploration
Challenges
  • Capturing attention quickly
  • Balancing information density
Outcomes
  • High user retention
  • Clear brand identity

Case Study - Inspection Pal

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Showcase of the Inspection Pal project, focusing on inspection workflow improvements and digital transformation.

Case Study - Inspection Pal
Key Decisions
  • Workflow automation features
  • User-friendly dashboard
  • Mobile compatibility
Challenges
  • Complex data structures
  • User onboarding for new tech
Outcomes
  • Faster inspections
  • Higher user satisfaction

Case Study - Yoda Safety Services

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Case study for Yoda Safety Services, emphasizing safety compliance and user education.

Case Study - Yoda Safety Services
Key Decisions
  • Educational content integration
  • Clear compliance tracking
  • Visual safety cues
Challenges
  • Making regulations engaging
  • Ensuring up-to-date information
Outcomes
  • Improved safety awareness
  • Client trust and retention

Process

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Detailed breakdown of the project process, from discovery to delivery. Visualizes each step for transparency.

Process
Key Decisions
  • Step-by-step process visualization
  • Client collaboration checkpoints
  • Feedback loops
Challenges
  • Communicating complex workflows
  • Keeping clients engaged
Outcomes
  • Clients feel informed
  • Efficient project delivery

Services

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Overview of services offered, with packages and add-ons. Designed for clarity and conversion.

Services
Key Decisions
  • Service packages and pricing
  • Highlighting unique value
  • Easy comparison for users
Challenges
  • Presenting complex offerings simply
  • Encouraging user action
Outcomes
  • Increased inquiries
  • Clearer service understanding

Work

Role: UX/UI + DevelopmentTools: Figma, Next.jsFocus: UX, Structure

Portfolio of completed work, showcasing a range of projects and outcomes.

Work
Key Decisions
  • Curated project selection
  • Visual storytelling
  • Highlighting results achieved
Challenges
  • Selecting representative projects
  • Demonstrating impact succinctly
Outcomes
  • Stronger project credibility
  • Attracting new clients

Next Project

Have a project in mind?

If you're looking for a thoughtful, high-performing website built around your goals, I'd love to hear what you're working on.

Now booking June 2026–July 2026