Web Design & Strategy
Web Designer vs. Web Developer: What's the Difference?
Learn what web designers and developers actually do, where the roles overlap and which one your project needs.
Blog
Practical web design: planning, layout and building with purpose.Web Design
Advice and examples for designing websites that work for customers.
Web Design & Strategy
Website Refresh vs. Redesign: How to Decide
Does your website need a refresh or a full redesign? Learn the difference, what each can fix and how to decide which approach makes sense for your business.
Web Design & Strategy
How Much Does a Small Business Website Cost in Canada?
How much does a small business website cost in Canada? Learn what affects website pricing, what different budgets can include and what to compare in a website quote.
Web Design & Strategy
I Used 50 Small Business Websites as a Customer. Here’s What I Noticed.
I used 50 small business websites as a customer, not a web designer. Here’s what actually helped, what caused frustration and which design issues didn’t really matter.
Web Design & Strategy
The 7 Customer Questions™ Every Small Business Website Should Answer
The 7 Customer Questions™ is a simple framework for checking whether your small business website gives customers the information they need to understand your business and take the next step.
Web Design & Strategy
What Pages Should a Small Business Website Have?
What pages does a small business website actually need? Learn which pages are essential, which are optional and how to decide what deserves its own page.
Web Design & Strategy
Does This Content Need Its Own Page?
Not every topic needs its own webpage. Use The Page Test™ to decide when content should stand alone, stay grouped or be split into separate pages.
Web Design & Strategy
Web Design Process: What Actually Happens When You Hire a Web Designer?
What does the web design process actually look like? Follow a website project from discovery and planning through design, development, testing and launch.